22nd March 2013: DNA results confirm integrity of MSC Chain of Custody

MSCcompressedConsumers and seafood buyers in key markets across the world can be confident that products bearing the Marine Stewardship Council (MSC) ecolabel are correctly labelled, according to the latest results of the MSC’s DNA testing program, published today.

In the most extensive testing of MSC labelled products carried out to date, 381 samples taken from retail packed products, fresh fish counters, and catering restaurants in 14 different markets, the MSC found that the overall mislabelling rate for MSC certified products was 1%, (3 mislabelled samples).

See the rest of the article at MSC.org